daniel

daniel

daniel

Portrait of Daniel Russo

russo

russo

russo

Graphic and brand design for startups and small businesses that are serious about making an impact.

Graphic and brand design for startups and small businesses that are serious about making an impact.

Work

  • Ticklist project cover

    Ticklist

    2026

  • FitRoute project cover

    FitRoute

    2025

  • Quantum project cover

    Quantum

    2024

  • Apex project cover

    Apex

    2024

  • Standard project cover

    Standard

    2023

Services

Graphic and brand design for businesses that want to stand out.

Graphic and brand design for businesses that want to stand out.

/01

Brand identity

Brand identity

Everything a business needs to look consistent, credible, and completely its own.

Quantum project cover

Related project

Quantum

/02

Packaging

Packaging

Design that makes people pick your product off the shelf and never put it back down.

Apex project cover

Related project

Apex

/03

Art direction

Art direction

Creating a cohesive vision that aligns all elements toward a common goal.

FitRoute project cover

Related project

FitRoute

Like what you see? Let's talk.

  • Logo

  • Brand identity

  • Brand guidelines

  • Packaging

  • Print

  • Posters

  • Business cards & stationery

  • Social media graphics

  • Pitch decks & presentations

  • Art direction

  • Logo

  • Brand identity

  • Brand guidelines

  • Packaging

  • Print

  • Posters

  • Business cards & stationery

  • Social media graphics

  • Pitch decks & presentations

  • Art direction

Testimonials

We needed a brand that felt as energetic as our users. Daniel nailed it on the first round of concepts. FitRoute has never looked better and our users notice it every day.

We needed a brand that felt as energetic as our users. Daniel nailed it on the first round of concepts. FitRoute has never looked better and our users notice it every day.

James Okafor

,

Product Lead @ FitRoute

A vibrant, energetic identity for a fitness app built around the people who never stop moving.

FitRoute project cover

related project

FitRoute

trusted by startups and small businesses

trusted by startups and small businesses

  • Sarah Kim

    Co-founder @ Ticklist

    Testimonial author

    Daniel completely transformed how Ticklist looks and feels. We went from looking like every other tech startup to having an identity we're genuinely proud of. The whole process was smooth, fast, and way more collaborative than we expected.

  • Chris Donovan

    Brand Director @ Apex

    Testimonial image

    Daniel understands what performance brands need. Apex looks sharper, bolder, and more credible than ever. Our retail partners noticed the difference immediately.

  • Laura Metz

    Head of Marketing @ Standard

    Testimonial image

    Standard needed a brand that felt premium without being cold. Daniel got that balance exactly right. From the signage to the business cards, everything feels intentional and cohesive.

About me

I'm Daniel Russo, a Brooklyn-based designer who believes great brands don't happen by accident.

I'm Daniel Russo, a Brooklyn-based designer who believes great brands don't happen by accident.

Portrait of Daniel Russo

I got into design because I love helping people, and there's something really satisfying about watching a business transform when it finally has a brand that reflects who they are.


Outside of design I collect vintage posters, overwater my plants, and have strong opinions about pizza.

  • 5+

    5+

    years freelancing

  • 40+

    40+

    happy clients

  • 80%

    80%

    repeat clients

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