2024
Apex
Apex
A sharp, high performance identity for a sports equipment brand that means serious business.
A sharp, high performance identity for a sports equipment brand that means serious business.
Brand design
Packaging
Art direction
Apex makes equipment for serious athletes and needed a brand that reflected that. Their previous identity felt generic and didn't communicate the quality and precision that goes into every product they make.
Apex makes equipment for serious athletes and needed a brand that reflected that. Their previous identity felt generic and didn't communicate the quality and precision that goes into every product they make.
The new Apex identity is built on contrast and precision. A tight typographic system, a bold color palette, and a logomark that holds up whether it's printed on a product label or blown up on a retail display. Every decision was made with durability and impact in mind.
The new Apex identity is built on contrast and precision. A tight typographic system, a bold color palette, and a logomark that holds up whether it's printed on a product label or blown up on a retail display. Every decision was made with durability and impact in mind.
Daniel understands what performance brands need. Apex looks sharper, bolder, and more credible than ever. Our retail partners noticed the difference immediately.
Daniel understands what performance brands need. Apex looks sharper, bolder, and more credible than ever. Our retail partners noticed the difference immediately.
Chris Donovan
,
Brand Director @ Apex