2025
FitRoute
FitRoute
A vibrant, energetic identity for a fitness app built around the people who never stop moving.
A vibrant, energetic identity for a fitness app built around the people who never stop moving.
Brand design
Art direction
FitRoute was growing fast and their brand wasn't keeping up. They needed something that felt as alive and motivated as their users, without falling into the usual fitness clichés of neon colors and aggressive typography.
FitRoute was growing fast and their brand wasn't keeping up. They needed something that felt as alive and motivated as their users, without falling into the usual fitness clichés of neon colors and aggressive typography.
I looked at what the fitness app space was doing and found a lot of noise. The direction for FitRoute was intentionally different. Warmer, more human, built around the idea of discovery rather than performance. The result is a brand that feels approachable and energetic at the same time.
I looked at what the fitness app space was doing and found a lot of noise. The direction for FitRoute was intentionally different. Warmer, more human, built around the idea of discovery rather than performance. The result is a brand that feels approachable and energetic at the same time.
We needed a brand that felt as energetic as our users. Daniel nailed it on the first round of concepts. FitRoute has never looked better and our users notice it every day.
We needed a brand that felt as energetic as our users. Daniel nailed it on the first round of concepts. FitRoute has never looked better and our users notice it every day.
James Okafor
,
Product Lead @ FitRoute